- December 10, 2012
- Ecko Unltd
- 0 Comments
As one of the leading lights and originators of the hip hop / fashion crossover brads Mark Ecko is not only the Creative Director of Complex, one of the biggest magazines in the US, he is also the man behind the cutting edge clothing company that bears his name. New York artist, designer, entrepreneur and innovator sat down in a rare interview to talk about how he made it in fashion, gaming, print and art.
Revealing everything from how it felt to take part in making Ecko the multi million dollar international success it has now become, to the sacrifices it takes to make it happen to where his desire for success came from initially this in depth interview reveals all into the life and work of the man himself. Heres a taster of the full and exclusive interview which can be found in RWD magazine.
When did you first realise that Ecko might become the multi million dollar international sucess that it did ?
I was at Magic, a trade show in Las Vega, and we were financially in total despair it was probably 96/ 97 and we pulled out of the main hall cos we couldn’t afford to be there frankly! so rather than produce the event there and have a quarter f of the size with twice the cost we decided to pulll out and show across the street in a parking lot (laughs). That was a big middle finger to the industry. From being really in disrepair we began to take huge orders because there was a lot of excitement st that show. I remember calling my mother and her asking me how it was going and I started to cry after years of fighting that was the moment I felt like it had all been worth it.
So before that you were banging you were kind of banging your head against the wall for a good five years?
Yeah but you’ve got to remember, I was painting since high school, so I technically started in 86′, I had my first business card in 86′.
Where did you desire for success come from? To be an entrepreneur?
I think it’s probably a few reasons. When I went to school I had to walk through a metal detector, even in that small town. I think about all the kids that have to walk through a metal detector to get to school and then i think about all of the business schools making a ton of money getting subsidised by the federal government by billions of dollars of tax money, selling business degrees and failing the population. I feel like a) there opportunity and b) there’s an obligation because of my perspective having come where I come from – there is an obligation to fix that. I think the entrepreneur is like the great extreme athlete of our time, of this generation.