- December 3, 2012
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The launch of a collaboration between iconic Italian fashion brand ellesse and the sexy, irreverent and fashionable Melanie Sykes through their Me:Time campaign will launch for Spring/ Summer 2013. Born from a need to find time outside of the hectic modern life, Me Time is personified in the lifestyle Mel leads as a successful T.V. personality, mother and strong female role model.
When you lead a hectic lifestyle, time-out is essential. Me:Time is all about forgetting your work and home commitments and thinking about yourself for a change. It’s not just about working up a sweat, it is about finding Me:Time to give your mind and body a real workout.
Ellesse and Melanie have delivered a collection of fitness products that compliment and enhance the mixed modern lifestyle from the moment you wake up to when you decide to head for bed. Performance and comfort when needed, the range offers something to wear to the gym, throw on for lounging and style for workouts, whichever you choose as your Me Time.
The launch will be accompanied by a social networking campaign that invites you into the Melanie’s Me Time world throughout the day, from dietary Pinterest pins to her gym bunny workout Twitter images.
This first video gives a peek into the behind the scenes footage of Mel taking part in Me:Time campaign at the Oxford Fitness centre. In it she takes part in a Body Pump class along with a number of DWS fitness trainers to support her along the way.