- January 6, 2014
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We are pleased to announce that we have teamed up with the young, vibrant former star of TOWIE and fitness entrepreneur Lucy Mecklenburgh. Lucy will be the new face of our women’s fitness wear campaign BODY/WORKS.
BODY/WORKS is all about embracing new physical and mental challenges. As the face and body of the new campaign, Lucy will put the brand’s Spring/Summer 14 women’s fitness range through its paces.
For the photo shoot, Lucy came along to Salford’s Lads’ Club, founded in 1903. She was photographed in the club’s world-famous ‘Smiths Room’ shrine and on the well-trodden boxing ring.