- October 25, 2013
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Focus Group is delighted to have added to their family of licences with the addition of Eto.
“Launched in 2007, ETO jeans has diverted itself away from any stereotype and conventional designs. With over 50 years experience in the denim industry, the Co founders took inspiration from visiting architectural sites designed by the famous Spanish architect ‘Antoni Gaudí’, who was renowned for reflecting his highly individual and distinctive style to his work.
Subsequently the aim was to build a brand with it’s own identity influenced by Antoni Gaudi’s philosophy of adding innovative attributes to the design. The brand aims to keep close to the heritage of the denim but at the same time create cutting edge and distinctive features to the product. This sets the individuals away from the everyday norm and veer away from mass trends, keeping the belief that “strength lies in difference”.
From the design stage to the final release of the products, we are extremely particular on attention to detail. Predominantly originating from a jeans tradition the brand in a short period of time has gained immense growth and popularity through releasing new apparel collections, footwear and accessories as we aim to fulfil the ever growing demands of our customers.”
Above we have shown their AW13 collection, though we will be working with them from SS14 onwards.