Fly53 x Arturo Vega x The Great Frog

  • February 8, 2013
  • Fly53
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A trifecta of musical heritage packed into a limited edition box set. Launching early 2013 Fly53′s latest collaboration marks the coming together of the outlaws of art: FLY53 x Arturo Vega x The Great Frog.

As the creative director of The Ramones for the entirety of their life as a band, Arturo Vega was their friend, confidant and landlord (they spent most of their time as a band inhabiting his NY loft space using it as a creative hub and a crash pad for their social life).  It was his desire to travel with the band that led him to make the first Ramones T-shirt as a way to fund his travel to their shows, this is the pre-cursor to band t-shirt merchandising that we take for granted today.

After realising the success of his T-shirt designs he was asked to designed everything from their iconic logo, to backdrops for stage shows, to their infamous album covers. This genius got him to all 1,256 of their shows apart from the two he during a short stint in prison. He’s an artist in his own right and shows all over the world (most recently in his hometown of Chihuahua, Mexico).

The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Established in 1972, the company was a refreshing change from the 60s revolution which persisted in London. The family-run business has a celebrated heritage of individually hand-carved pieces made on site at the original basement on Ganton Street, Soho – the very place the company was born.

Throughout the decades, The Great Frog has designed bespoke pieces for many international legends from the fashion and music industries, including rock Gods Metallica, Iron Maiden, Motorhead, Slash and Aerosmith. A collaboration with the Ramones has been on their hit list for quite some time.

FLY53’s beginnings, equally weighted towards being outsiders, offered a different slant on ‘popular culture’ and an alternative to mainstream clothing brands. Neck deep in music history they have worked with a long list of credible musicians from The Queens of The Stoneage to Gary Numan to Atari Teenage Riot but to name a few.

The collaboration pulls together these three outlaws of art using a humble T shirt as a canvas

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