- November 2, 2012
- Voi Footwear
- 0 Comments
The ‘Wear Them Out’ campaign highlights Voi footwear’s place in the market as a brand for people who love to get out and enjoy life. Voi shoes are not designed to sit on your shelf for months on end, waiting for the right occasion; they are designed for spontaneous, fun-loving and more importantly active people.
The campaign demonstrated this by showing the shoes in various interesting and intriguing locations. The photography never shows the owners of the shoes, which adds to the intrigue and allows the viewer to picture themselves in the footwear, as well as the associated active outdoor lifestyle.