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The original, authentic campus clothing brand that brings the logos, shields, mascots and trademarks of America’s best known colleges and universities under a single fashion label. While many brands attempt to imitate the US college team sports look with artificial insignia and copycat logos, American Freshman is only licensed, and a cut above the rest. Developing authentic collegiate styles with the current and vintage imagery and marks of the world’s greatest selection of America sporting and educational institutions.

“Freshman” the name given to every first year student on the pretty college campuses of America

American Freshman is an aspirational lifestyle brand that represents the core values of youth, freshness, fun and optimism epitomised by the U.S. college lifestyle. Developing authentic collegiate styles with the current and vintage imagery and marks of the world’s greatest selection of America sporting and educational institutions.

American Freshman is: fresh, young – the in crowd, inclusive, popular, sporty, practical, original and authentic. The aspirational fashion forward casual youth brand.