It began in the early ’70s in the undisputed centre of the universe, New York City. Championed by a tight-knit crew of progressive minds who lived and breathed NYC’s raw creative energy, a unique social movement began to take root that was strongly influenced by New York’s unforgiving streets and colourful weave of global flavours. The Soul Artists of Zoo York sprang to life from Manhattan’s Riverside Park and built a thriving scene with aerosol, skateboards, block rockin’ beats, and originality at its core that quickly took on a life of its own and became an unstoppable global force.
In 1993, OG skateboarders, Rodney Smith, Eli Gessner and Adam Schatz teamed up to found the East Coats’s first true skateboarding- inspired lifestyle brand – Zoo York. The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, hip-hop and graffiti scenes to produce a variety of culturally relevant products that were dark and gritty like New York city.